It is incredibly satisfying to see your work on a Target shelf. Label design is a passion of ours at Ralaworks, and we take pride in every step of the process. A label provides a tangible user experience for the customer. It's something they can hold in their hand. It has this uncanny ability to convince, and it's our job to make your product sell itself.
Below you will see 2 collections of Puracy product labels, an example of art direction, an example of the progression through label designs, a list of all products that Ralaworks completed labels for since 2014, along with a list of the label design services Ralaworks can provide.
Puracy Natural Body Wash
2 label sizes: main bottle (16 oz) and travel bottle (3.4 oz)
3 scents: Citrus & Sea Salt, Coconut & Vanilla, Bergamot & Sandalwood
Puracy Natural Multi-Surface Cleaner
2 label sizes: main bottle (25 oz) and concentrate bottle (16 oz)
2 scents: Green Tea & Lime and Organic Lemongrass
Art Direction for Illustrations
Ralaworks has an affinity for the arts, including illustration. All Puracy and Simply Natural labels include custom artwork completed by freelance artists. Ralaworks provides thorough art direction so that the artists can eliminate the blank canvas concerns and eliminate incorrect assumptions. The detailed process can take multiple versions and dozens of sketches, but the end result is always a gem!
Below is an example of the initial sketches received for the Natural Baby Stain Remover, along with the end result.
Label Design Evolution
Change for the Better
This collection showcases the evolution from initial concepts to the latest iteration of the Baby Shampoo label. Despite the aggressive use of color and a spot foil logo, the label in 2014 did not lend itself to proper legibility and contrast. As we progressed through the years, those 2 components became more of a priority, landing on a bold color band in our 2021 iteration.
62 Product Labels since 2014
All sample work (viewed above) was completed for 62 bottle labels listed below (44 rows in the grid below, excludes refill pouches)
* product was eventually discontinued, but a label/product was still created
Ralaworks Label Design Services
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Work with client on the details of the product: size, structure, competition, and where it'll be available for purchase (online, in-store, or both)
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Work with copywriters on the product's main points-of-difference, general messaging, and various branding elements such as tone, symmetry, and emotion
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If a new concept, sketch a few ideas for the layout on paper or whiteboard
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If required, provide art direction or design custom illustrations (depending on the complexity of the artwork, this can take 2-3 weeks to complete, therefore starting early on in the process)
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Design vector-based labels within Adobe Illustrator, utilizing brand components (logo, typography, color palette)
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If required, provide art direction or design custom iconography
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Provide label variations and product mock-ups to the client for review
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Once the label is considered final, work closely with the printer to determine the best means of transferring all vector and PDF files
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Provide approvals for PDF proofs before going to press, which includes test-scanning the product UPC
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Potentially review prints at a press-check before the label run is started
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Coordinate the shipment of label samples for product photography
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Produce and provide creative direction for the product's photoshoot
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Work on retouching lifestyle and portrait photos for product marketing
Client review and critique of multiple product labels
Press-check for Puracy Shampoo label
