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Campaign Objective
Puracy was ecstatic at the opportunity to get more than half of our product-line onto Target shelves! Products were launched in waves by category, and we directed our loyal customer-base right to Target.com and Target stores to buy their favorite products. We also experimented with various POS initiatives to increase brand awareness to new customers.

Overall Objective
Email Marketing
Email Marketing
Announcing each product launch

Social Media Marketing
Instagram Stories for Body Care

Socal Media Marketing
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